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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Brand infiltration ： ウィキペディア英語版 Brand infiltration Brand infiltration is a marketing practice that takes a specific approach to strategy, creativity and success tracking, where all three are driven by a thorough understanding of the business objective at hand. Brand infiltration insists that the organizational design of the marketing agency includes a team with broad skills, but that each staff member has creative and strategic leanings. == Strategic focus == The strategy behind a brand infiltration campaign is largely based on the business objective for a particular product/statement, and is intended to be media-agnostic. The business objective must include a specific sales target and a specific demographic target.〔(The Strategic Marketing Plan Audit ), Cambridge Strategy Publications, p. 27. ISBN 978-1-902433-99-8〕 As the product details are discussed, an agency can make suggestions, based on research, for a suitable demographic if need be. Research is undertaken to capture the most up-to-date information on the target demographic: what media the demographic has adopted; how similar, competing or complementary products are being marketed to this group; what interests appeal to the demographic, etc. In addition to classic research methods, brand infiltration requires a strong understanding of consumer behavior in online media, and uses tools of digital ethnography and social media monitoring to develop early insights into the potential value proposition.〔(Brand Week: TOP OF MIND: Eavesdrop. It's Good For Your Brand )〕 An overall strategy is developed based on meeting the needs outlined in the business objective and the values of the intended demographic. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brand infiltration」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.